I opened my email this morning and saw a teaser from Loblaws CEO Galen Weston, that an old favourite was returning.
My mind immediately began to race to PC products which I loved, that have gone by the wayside, and couldn’t wait to see what was coming back – hoping that it was something that we could actually use.
The email read like this: “I hope you’re keeping well as we hold the course with our physical distancing measures. Most of my updates over these past months have been focused on logistics – the work we’ve done to help keep our colleagues and communities safe. But as the urgency has eased somewhat and I take a wider view of the situation, I have some thoughts I’d like to share.
Billions of people have been asked to stop, to stay inside. And as our worlds have gotten smaller, interesting things are happening out there. You may have seen pictures of mountain goats and monkeys roaming empty streets. Or images of cleaner waterways and side-by-side comparisons of skies over Los Angeles, New Delhi and Barcelona – grey and smoggy pre-pandemic, crisp blue today. Experts say this quieting of human activity has resulted in less seismic noise – that is, the planet is not vibrating as much as usual. Some have joked the birds must be singing much louder. But it may just be that we can hear them better now.
This large-scale slowdown can give us new perspective. We can imagine what we might do differently or better once this all passes. Many of us have become more focused on what we’re eating – what’s essential, what we could do without, or do with a little less of. In my case, I’m a bit of a carnivore, and I’m trying to eat less meat and more vegetables. I know many of you are too.
This movement toward flexitarianism – eating mainly vegetables, fruit, beans and grains, meat only occasionally – is growing. People are curious about the benefits, they want more information and options.
And it’s gotten me thinking: how can our team at President’s Choice do what it does best, keep Canadians up-to-date on the latest product innovations and inspirational meal ideas, while also going deeper on big food issues, like flexitarianism and sustainability? The team reminded me that the PC Insiders Report publication used to do all that.
So, this summer, we’re bringing it back.
For those of you who remember it, in the ‘80s, the Insider’s Report booklet was the kickoff to the big seasons, the highlight of summer and holiday grocery shopping. For those who don’t remember: it really was. This new, fully digital version will give you a taste of the latest trends, fresh recipes for BBQ season, and dozens of new and amazing PC products. And it will have more: I’m going to work with our team on thoughtful stories about larger food issues that Canadians are curious about.
Our team has worked hard to help you get the most out of summer. Every product and every story has been crafted with care, passion and ultimately the love of food in mind. The idea is that we can have both: joy in the food we want, and the information we need to help us eat better and live better. For me these days, that means more big salads. And several PC® Ice Cream Shop Banana Split Mini Ice Cream Bars.”
Let’s have a good summer.
Can I tell you, if you do not remember the Insider Report, just how amazing it was… It provide a snapshot of new PC products that were coming down the pipeline, soon to be in stores. It was always a big hit in my family, and I have such fond memories of looking at all the different food options and choices, which we wanted to purchase.
The Blue Menu was one of the game changers that I remember seeing because there were many foods which we wanted to try but were traditionally too high in fat or salt, but the blue menu took a lot of those, cleaned them up, and made them available and affordable.
Around the holidays, I remember the fancy ice creams and desserts which we used to drool over, but never buy.
Rather than walk into a grocery store and search aisle by aisle, this report highlights the newest products and cuts down the wander time in stores, which make a ton of sense in this day and age.
Welcome to The Urban Daddy!
This blog, established in 2004, has been written by a not-so-typical Daddy blogger from Toronto, Canada.
Our focus, as always, is on parenting and what it is like being a dad for the 1st,2nd & 3rd time, and how parenting changes from diapers through to being useless (teenage years).
Sleep? Who needs sleep!
You can follow us on Facebook at www.facebook.com/TheUrbanDaddy.
You can follow us on Twitter @ www.twitter.com/urbandaddyblog.
We are also on Tumbler, Pinterest and Instagram.
You don't have to agree with everything we write, but please be kind when commenting.
Thank you for coming by, and enjoy your stay!
View All Posts