The Amazing South Street Burger Co. Experience


My kids and I were invited to attend a local South Street Burger Co., for the launch of their “Dinner Just got Better” campaign, which was fantastic and quite informative.

Back on October 28th, South St. Burger launched a new creative campaign that distinguished the brand as the ‘better’ dinner choice, focusing on their commitment to best-in class burger customization, fresh, high-quality ingredients and top-notch sides as essential differentiators in a highly competitive market.

This event proved that to be true, and then some…

We learned that South St. Burger’s core philosophy is “Better Burgers. Fries. Shakes.”  We also learned that there is no need to compromise for ‘fast,’ when it comes to eating well.  We learned that the toppings are fresh, the food so tasty and the shakes get both adult and children’s approvals.

Jay Gould, the founder and President of South Street Burger Co., said “We know our target is strapped for time at the end of their day, but keen to find ‘better’ meal options for their families that include fresh ingredients and don’t compromise on taste.”

The campaign highlighted all the ways South St. Burger makes dinner ‘better’ – from its fresh, 100% Angus beef, additive-free burger raised without the use of hormones or antibiotics, to its gourmet topping combinations and use of garden-fresh ingredients, to fresh-cut fries and hand-scooped milkshakes.

Does it make a difference?  Hell, yes.

Can you taste the difference?  See above.

Is it worth visiting again, and again and again.  Yup.  So very worth it.

I’m sure you have seen their eye-catching product photography and cheeky headlines, such as ‘A burger a day keeps the Kale away’ and ‘Like Frozen Burgers? Keep Walking’ on their Facebook, or Instagram pages.

So, I took my middle child to the event because, well, he LOVES his food, and not just in that – he’ll eat large quantities of anything, kind of way – and for a week prior to the event he kept checking in to ensure we were still going, and the night of the event, when it was time to create our own burger, he already knew how many toppings were available and what was good on the menu to eat with the burger because he “researched” that.

So we made burgers, had professional pictures taken of them, and then ate, ate, ate.

My son’s has a knack for building the perfect burger – he called it the “Boss 2.0” and it photographed well, but tasted even better.  The food was incredible and we learned what differentiates South Street Burger Co. from all the rest, and that is the quality of the products they serve.

Our experience was so pleasant that we’ve been back every week since then for a burger and have not been disappointed in the quality of the burgers or the quality of the toppings.  It really opened our eyes to what we should expect in a burger and gave us a few locations to visit and eat well.

ABOUT SOUTH ST. BURGER
South St. Burger serves premium food in a contemporary, loft environment. The menu features fresh 4oz and 6oz beef patties made with 100 % Angus beef, are additive free, and raised without the use of hormones or antibiotics. Grilled chicken breasts, veggie burgers as well as Oktoberfest sausages and all-beef hot dogs are also on the menu. Sides include hand-cut french fries and poutine, and hand-scooped milkshakes made from real, premium ice cream. With 30 traditional and gourmet condiments, from dill pickles to dijon horseradish, guacamole and mango chutney, customers can personalize their orders at no extra charge.

Premium toppings include a selection of five real cheeses, grilled ginger glazed pineapple, Applewood smoked bacon, and sautéed mushrooms.

There are 35+ restaurants in Canada including six franchised restaurants in Alberta; plus a location in Dubai. South St. Burger was recently named one of Canada’s Best Managed Private companies for their fourth year in a row.

For more information on South St. Burger, please visit http://www.southstburger.com.

With great food, healthy food and great press like that, how can you not give SSBC a try.  You won’t be disappointed.

Disclaimer: Along with the pleasure of being introduced to SSBC, we ate like royalty and were give a gift card to return to the restaurant.  My son, has a new favourite place to eat and he lights up whenever he sees a restaurant because he knows he might have the opportunity to eat a delicious meal / snack.

 

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