Nowhere To Go But Up: ESPN Ranks The Toronto Maple Leafs the worst sports franchise in North America


ESPN The Magazine has released its “Ultimate Standings” for 2014, ranking sports franchises in Major League Baseball (MLB), The National Basketball Association (NBA), the National Football League (NFL) and the National Hockey League (NHL) according to a variety of categories and in a couple of them, the Toronto Maple Leafs ranked dead last at 122, and fared poorly in most of the rest of them.  Great.

To come up with these rankings, ESPN took the following steps:

First: Consulting firm Maddock Douglas surveyed 1,002 North American fans to form 25 criteria for what you want most in return for the emotion, money and time you invest in the 122 MLB, NBA, NFL and NHL teams.

Second: Teaming with NetReflector, an opinion research firm, ESPN.com asked fans to rate their home teams in each area and more than 101,000 did.  They grouped grades into the categories listed below.

Third: In order to determine the “Bank for the Buck” calculation, ESPN.com used calculations developed with Oregon’s Warsaw Sports Marketing Center to figure how well teams turn fans’ money into wins.  Then they combined each team’s score across all categories into a weighted average.

The Categories, plus the highest ranked team and the lowest ranked team.

Affordability
Price of tickets, parking and concessions
1. Memphis Grizzlies (NBA)
122.  Toronto Maple Leafs (NHL)

Coaching:
Strength of on-field leadership
1. San Antonio Spurs (NBA)
122. Florida Panthers (NHL)

Fan Relations
Courtesy by players, coaches and front offices toward fans, and how well a team uses technology to reach them
1. San Antonio Spurs
122. New York Knicks

Ownership
Honesty; loyalty to core players and the community
1. San Antonio Spurs
122. Florida Marlins (MLB)

Players
Effort on the field, likability off it
1. San Antonio Spurs
122. NY Knicks

Stadium experience
Quality of venue; fan-friendliness of environment; frequency of game-day promotions
1. San Francisco Giants (MLB)
122. NY Islanders (NHL)

Bang for the Buck
Wins in the past year, per fan dollars
1. Indiana Pacers (NBA)
122. Toronto Maple Leafs

Title track
Championships won or expected within the lifetime of current fans
1. St. Louis Cardinals (MLB)
122. Minnesota Timberwolves (NBA)

A review of the ESPN website revealed that The Leafs fared poorly in every category. They placed last in both bang for the buck and affordability; second-last in title track; in the bottom 10 in fan relations, players and coaching; and 105th and 109th in ownership and stadium experience, respectively.

Possibly because this was done by ESPN and the majority of the respondents came from the US, all Canadian teams fared poorly in their rankings with the exception of the Montreal Canadians who appeared in the top half of the list. Here are the rest of the seven teams’ rankings at 55 out of 122.

The other Canadian teams ranked as follows;

Toronto Raptors – 74

Toronto Blue Jays – 81

Calgary Flames — 89

Ottawa Senators — 92

Winnipeg Jets — 97

Vancouver Canucks — 112

Edmonton Oilers — 115

 

The last 2 teams were the New York Knicks at 121 and the Toronto Maple Leafs at 122.

At least at last there is nowhere to go but up.  At 121, the Knicks could drop.

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One thought on “Nowhere To Go But Up: ESPN Ranks The Toronto Maple Leafs the worst sports franchise in North America

  1. maximilliangc October 2, 2014 / 21:23

    Et Des Canadiens ?

    Like

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