Parents, as we grow older, we see products and services for our children and wonder how cool it would have been to have had that when we were kids. I’m not the only one who does this, right? Massive bouncy castles, iPads, gas-controlled mini-cars, and SO much more.
So yesterday, when I saw a clever twist on an established product, I was blown away. I saw a change table which not just contained all that a father would need to change a diaper – diapers, wipes, etc., but also with a TV. Sweet.
I can remember having to change diapers in stores, or malls, or restaurants only to find out that the change table was in the woman’s bathroom. Then came the change table in the family / handicapped bathrooms, and finally change tables in men’s bathrooms. We do change diapers too!!!
But a change table at a sporting events with a TV. Brilliant! As Dads, we have to make sure our children are clean and we gladly miss several minutes of live action to make sure we look after our kids, but not having to miss any of the action is a luxury and a gift to father’s everywhere.
I saw the Dove Men + Care Ultimate Gameday Change Table – billed as a “souped-up baby change table” at the Toronto Raptors / Miami Heat basketball game at the Air Canada Centre.
The official press release:
Toronto, ON (March 18, 2012) – Dove Men+Care unveiled an interactive change table to Toronto sports-fan dads at the Air Canada Centre, yesterday. The table was designed to be a light-hearted way to call attention to the brand’s campaign to support real men and their changing role in today’s society.
The Dove Men+Care Ultimate Gameday Change Table’s was given a ‘field-test’ during one of the hottest ticket basketball games of the season. The souped-up change table provides all the tools necessary to keep dads and their babies happy during unplanned intermissions, including:
- A built-in television so dad didn’t miss any game action
- An emergency Lullaby button that played soothing music
- An interactive timer and scoreboard to determine the best diaper-changer in the game
According to a recent study, men have tripled their involvement in childcare over the last four decades. That’s why Dove Men+Care has taken steps to change societal norms by tailoring a public change table temporarily to suit the needs of men and make it more enjoyable too. The Ultimate Gameday Change Table is designed to help men maintain at least one aspect of their daily life so they can maintain everything else and never miss a moment.
About Dove® and Dove Men+Care
Thanks to Dove Men+Care all men can literally be comfortable in their own skin. Built on Unilever’s success in the men’s deodorant, personal wash and hair categories, and the Dove brand’s heritage in outstanding skincare, Dove Men+Care products are specifically designed to provide men with both the results and the care they need. The Dove product lineup, manufactured by Unilever, includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores.
[i] Bianchi, S.M. (2011). “Family Change and Time Allocation in American Families”. The Annals of the American Academy of Political and Social Science 638:21-44. The author analyzes how recent changes have altered American family life and have produced new challenges for working caregivers. Unpaid and paid work hours are averaged over all couples with children under age 18 and over the 2003–2008 American Time Use Survey data collections.
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Here are some pictures of the table. The music note is so you can add a lullaby if your baby is cranky. There is a pile of diapers already stocked in the table (on the right). The TV screen you can see is in the middle and the hand on the top right let’s you compete with other Dads to see who can complete the diaper change the quickest. The ranking is on the left of the TV screen.
It’s smart, it’s cool, and it’s fun!