I almost forgot about these two articles that popped into my inbox while we were on vacation on the summer, so pardon me that they are a little old. These articles are about Mommy and Daddy bloggers in Canada and their clout.
I rarely catch these type of articles unless my blog is linked in it and I see traffic coming from the site through to my blog. That always gets my attention.
The first article came out in the Globe and Mail newspaper and it was about Mommy bloggers gaining clout and that retailers were beginning to take notice. The link to the original article is right here; http://www.theglobeandmail.com/life/parenting/mommy-bloggers-are-gaining-clout-and-retailers-are-taking-notice/article4472076/
The article pretty much outlines what all of us bloggers know already, that the mommy blogger scene rocks and boy have they got their act together. Yes, it does centre around BlogHer – with apologies to the folks at Blissdom this weekend – but the article does make mention of some great work done by Karen Green, former downtown TO blogger, whom I have met on a couple of occasions at some local blogging get togethers when my wife was still big into the scene too. Karen and I spoke about homebirths prior to us having our own scheduled homebirth of our middle child, Stewie. She’s a great resource and advocate for the cause. You can follow her through her blog The Kids are Alright, http://kidsarealrightto.blogspot.ca or on Facebook here; https://www.facebook.com/kidsarealrightblog.
At the end of this great article there is a mention of Dad 2.0, a Daddy blogging event along the same line as BlogHer and Blissdom. The event is held annually and to be honest I don’t know that much about it other than that it is Texas and I can’t see attending any time soon, sadly. The Dads are trying to catch up to the Moms and hopefully this event will spawn a Canadian version and continue to grow much like events like Blissdom have.
The article ends with mention of 4 Canadian Dad bloggers gaining some attention for their hard work too.
It was nice to see the Dads included in the story as it always seemed to me that the stay at home dads (SAHD) were right behind the mommy bloggers in popularity so to see Daddy bloggers mentioned as a group and the reference to us becoming quite influential in the blogosphere is good for all bloggers, present, past and future.
Then I came across an article which dove a little deeper into the Daddy blogging scene and it was written by a public relations firm called Cision in June but caught everyone’s attention when posted by StroylinePR right after this Globe article came out. This article builds on the Globe and Mail article by putting an even greater spotlight on us Canadian Dads who have clout, or more specifically Klout, by listing the top Canadian Daddy bloggers by their Klout score. At the time of this article, I came in at number 9 on the list out of 11 Dads with a Klout score of 43, but as of today with a greater understanding of my Klout score and a significantly increased readership, my Klout score sits at 55. A Klout score of 40 is considered average. Topping off this list is the Canadian Dad (http://canadiandad.com/), Chris Read, who certainly wowed the folks at Blissdom this past weekend from all that I have heard.
So it only makes sense, then, that we Daddy bloggers follow in the footsteps of the mommy blogger scene and help bring to light that we too have some clout and can assist retailers not only by providing our large following of loyal readers but also by providing our perspective on issues and products as dads.
I can never see us catching up to the mommy blogging scene and at events, as the token Dad… I’m okay with that.
- What Klout scores say – and don’t say – about media influence (ebyline.biz)
- The Problem with Blogger Lists (socialdialect.com)