Scott Pilgram vs. The World vs. Club Rockit vs. Supernova.com


I received a copy of this internal press release from my buddy, Elliott Hurst, the CEO of www.supernova.com, the Indie music specialists.

I thought it was awesome and wanted to pass it along to my wonderful readership…

Here it is (with some of my comments);

Hey Supernovaers,

You may have heard of a new movie coming out called Scott Pilgrim vs The World – the movie stars Michael Cera, and is directed by Edgar Wright (Hot Fuzz, Shaun of the Dead). his movie has a MAJOR tie in to Supernova.com!

In the movie, a 23-year-old Canadian Scott Pilgrim (Michael Cera), is a slacker, hero and part-time bassist who is living in Toronto and plays bass guitar in the band “Sex Bob-Omb.” He falls in love with American delivery girl Ramona V. Flowers, but must defeat her seven “evil exes” in order to date her. I’m sure you have seen the preview of this movie and thought it looked cool, as I did.

So here is the tie in… Back in the year 2002, current Supernova.com owners Elliott and Sandy Hurst became the owners of a commercial property in downtown Toronto’s club district, which they turned into a branded venue building with live event capabilities. The Supernova Brothers were involved in every detail of the project, from inception to the launch of ‘Club Rockit’.

Now HERE’S THE COOL PART! Besides the Toronto rock reference (and the awesome seven samurai reference), the ‘Battle of the Bands’ that Scott Pilgrim competes in takes place in Toronto, during 2003-04, at Club Rockit!!!!

Is that cool? A movie was made based on a guys experience participating in the “Battle of the Bands” at Club Rockit! They use the name of the club in the movie, the name of the event and event have a video game which uses the actual layout of the club.

Universal pictures not only uses Club Rockit in the movie BUT ALSO in the Ubisoft video game! (they literally re-created Elliott and Sandy’s venue!)

Really, how cool is that??

Please feel free to tell your friends that Supernova’s Battle of the Bands is being featured in this movie.

Movie trailer: http://www.youtube.com/watch?v=xgOLmjhxVVU&NR=1

Video game trailer: http://www.youtube.com/watch?v=yAY4vNJd7A8

I’m just thinking… Shouldn’t Universal music be giving some props to Supernova.com since they are using their event and venue to make money selling their movie AND video game? Maybe give credit to them in the films credits? Or maybe a digital version of them in the video game? What about royalties?

What do you think?

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