Dove is celebrating 50 years in Canada, and to mark the occasion they have reached out to men, woman and children about health, and what it means to be beautiful. During their campaign celebrating their 50th year, Dove revealed some startling facts around women and the fear of embracing their age!
Earlier this year, Dove put out an open casting call to find up to 50 real Canadian women. More than 4,000 women from coast-to-coast applied and those selected are being featured in a new campaign showcasing their personal stories about why they feel beautiful at any age.
Dove is celebrating its 50-year milestone in Canada trying to inspire women to feel beautiful at any age – whether they are 30 or 100 – to educate children about what advertisers do to images of “real” people and how that is not attainable, and by providing better quality men’s products without all those unneeded chemicals and additives.
You can watch Dove’s new film titled How Old Are You? here: www.youtube.com/dovecanada.
Here are some additional stats on why Dove decided to launch the Beautiful Age Campaign and they were asking Canadian women, “shouldn’t every age feel beautiful?”
- 27% of women feel you have to be young to be beautiful
- 25% of woman feel pressure to look younger than their age
- On average, women get anxious about aging at 34
- 56% of woman feel negative when naked
- 47% of women feel society puts less value on older women
- 20% of women avoid celebrating birthdays because of their age
- 42% of women wish they looked younger
- 28% of women have pretended to be younger
- 72% of women are concerned about aging
- 87% of women are not proud to reveal their age
But Dove is not just concerned about woman, as during this campaign they made the rounds to many public schools to have conversations with children about health, and “beauty” and the role that media places on men, woman, boys and girls. They showed the children pictures of real people and then images of what they looked like after make-up, and photoshop, and they told the children that so long as you take care of yourself and feel happy about yourself that is all that matters.
My 9-year-old son came home to tell me all about this discussion with the representatives from Dove Canada because he knows that I have been using the Dove Men + Care product line for over a year once it was introduced to me. He told me that they saw an image of a woman who has brown hair and brown eyes and once the advertisers got through with the images she was now blonde with blue eyes and they make her skin look perfect and made her look super-thin and that for the majority of people in the world, it’s just not possible.
He understood the message, which tells me it was a great campaign, and a great idea by Dove! I like what I see from Dove on the product side and socially within the community itself They deserve to be recognized and commended for their actions.
There is more on the Dove Men + Care coming up, as they have a new men’s shaving product which they shared with me, but this post is all about Dove’s 50th birthday in Canada. (Clearly not afraid to say their age, eh?)