Have You Heard About the C.C. Mixed & Ready Canadian Cover Challenge?

English: Logo of whisky.

Let me first get something off my chest.

I love Canadian music!

There.  I said it.  From Platinum Blonde to Colin James, Bryan Adams to Shania Twain, Alanis Morisette to Amanda Marshall.  Old, new… Headstones, Nickleback, Andrew Scott, Tragically Hip, Gowan, Our Lady Peace, rock, pop, country, jazz… I love Canadian music and support the artists where possible by buying their music on iTunes and in the olden days, buying their CD’s (and even older their records and 45′s).

So when the Canadian Club, C.C.® Mixed & Ready Cover Challenge launched June 29th, I jumped at the opportunity to participate in this wonderful event which provides a platform for undiscovered Canadian talent to cover one of 5 unique Canadian songs and compete to be noticed for doing the best cover.

I checked out the uploads last week and I have to be honest, these bands are fantastic!   It’s going to be a great contest!

The songs being covered are;

  • Steal my Sunshine by Len
  • Superman’s dead by Our Lady Peace
  • Striptease by Hawksley Workman
  • Fat Lip by Sum 41
  • Pullin’ Punches by the Arkells.

Here is how the C.C. Mixed & Ready Cover Challenge works:

Beginning June 28th, 2012, Canadian bands are invited to submit their covers on Facebook (http://www.facebook.com/CanadianClubCanada).  They have until August 27, 2012 for the chance to win an opportunity to have three of their demo songs recorded, mixed and mastered in Toronto, plus $3,000 for band gear and / or transit to Toronto for the recording session.

Winners will be selected based on a combination of Facebook voting (25%) and C.C. Mixed & Ready’s judging panel (75%), consisting of music industry experts and brand representatives of which I will proudly be involved.

The winning submission will be announced by September 15, 2012.

The Canadian Club Canada’s Facebook page will contain, in addition to the clips, comments on the bands, feedback, tweets on the event by Canadian Club insiders and the general public, as well as information about some C.C. Mixed & Ready live music events being held in Ontario and Alberta in August featuring some great Canadian bands.

C.C. Mixed & Ready Music Events:

Ontario:

  • Thursday, August 16th to Sunday, August 19th: The Havelock Country Jamboree, featuring Creedence Clearwater Revival and Lynyrd Skynyrd -  Havelock, Ontario
  • Saturday, September 1st and Sunday, September 2nd: Saugeen Summer Nights featuring Hawksley Workman – Clifford Ball Park Arena, Clifford, Ontario

Alberta:

  • Thursday, August 2nd to Sunday, August 5th: Big Valley Jamboree, featuring Blake Shelton , Toby Keith and Rascall Flatts, Camrose, Alberta
  • Saturday, September 1st: X-Fest, featuring fun., Silversun Pickups, MuteMath, Incubus, Young the Giant, The Joy Formidable, Linkin Park and more, Calgary, Alberta
  • Sunday, September 2nd: Sonic Boom featuring fun., Silversun Pickups, MuteMath, Incubus, Young the Giant, The Joy Formidable, Linkin Park and more, Edmonton, Alberta

C.C. Mixed & Ready will wrap the summer at a special concert event in Toronto, headlined by an exciting Canadian band.  Details on this concert to be revealed in late-July.

About the Product:

As a bonus to being involved in this contest I received a care package from the fine folks at Matchsticks.ca which contained a product I have never heard of, the Canadian Club’s new C.C. Mixed & Ready drink, designed to expand Canadian whisky into the ready-to-drink market and capture interest from consumers who are new to the world of whisky.    The brand focused on the most popular mixes – Ginger Ale and Cola – to create a convenient, refreshing ready-to-drink option.  CC and Ale happens to be my go to drink, so this was a welcomed treat and a fantastic product considering Ready-to-drink beverages are becoming increasingly popular, having risen in volume by almost 4% globally in 2011 over 2010.

In case you are wondering how you missed this product, Canada, it’s because it was test-marketed in Alberta in 2011 and is currently available in Ontario and Alberta in 473 mL cans for approximately $2.95 and 355 mL 6-packs for approximately $12.95.

Feel free to join and follow the conversation: #mixedandready.

The Fine Print:

C.C. Mixed & Ready Cover Challenge contest is open to residents of Canada (not including Quebec) who are of legal drinking age, of course.

So if you are interested in uploading a song, you had better get moving!   And if you appreciate Canadian music and wish to check out some up and coming bands and lend some support and encouraging words, come by.

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